“Great sales can make up for poor accounting, but great accounting cannot make up for poor sales.” – Nancy Stockton
My dad is an accountant, my degree is in accounting, and the most common career among my friends is accounting. Even my music major roommate from college is a CPA. Before I settled on a major, my father said, “If you understand accounting, you can understand any business.” I suppose it is in my blood, and I don’t regret a bit of it.
As well as accounting has served me, what I really wish for are sales skills. I’ve read, and searched, and attempted, and hired sales mentors, but I’m still working on cracking the sales code. Luckily for me, I've learned through reading, that sales media is becoming less about being salesy and more about story telling and training. Those skills are right in line with my background and interest, and hopefully yours too!
I’m sharing the quote above, (which I attribute to myself because I’ve never heard anyone else say it) to highlight the importance of having good sales, and help entrepreneurs focus on the these key questions:
· Who will buy your product? Who is your avatar customer?
· Why would someone buy your product? What problem does it solve?
· How many can you sell?
Before you invest any money, be sure you have answered these questions honestly. Because great sales are such an important aspect of a viable business, you’ll see more posts sharing what I learn about marketing and sales.
And one final quote from yours truly,
“You can take the accountant out of accounting, but you can’t take the accounting out of the accountant.” – Nancy Stockton
Gem of wisdom: “Great sales can make up for poor accounting, but great accounting cannot make up for poor sales.” – Nancy Stockton